WTF do I post today? 6 places to find content inspiration
In the crazy-fast world of content creation (remind me, how many times a day MUST we post each day again?!), generating fresh and engaging ideas can be a never-ending challenge for small creative business owners. I don’t need to tell you that. But, with a little ingenuity and knowing just where to dig to unearth the best ideas, it is possible to unlock a world of endless content opportunities. In this article, I’ll let you in on my go-to sources to help you find inspiration for new content ideas, to help fuel your creative process and supercharge your social media content.
1. Organise a brainstorm party
Get together with your business besties IRL or over Zoom for an idea-generation brainstorming party. Create a safe space and encourage everyone to share their wildest ideas - no idea should be considered too unconventional or outrageous. Positive collaborative environments spark creative thinking and will generate a pool of fresh content ideas. Just remember: there’s no wrong or bad ideas at this point. Embrace the freedom to think big and let your imagination run wild. Make it reciprocal with your business friends and you’ll all get a ton out of the one session. After something even more off the wall? Just add prosecco.
2. Take yourself on a mini adventure
Step out of your routine and embark on a mini adventure. Visit a local museum, explore a nearby park, or take a day trip to a neighbouring town. Immersing yourself in new environments and experiences can trigger a sense of wonder and ignite inspiration. People-watching, wild new sights and unusual sounds of an unfamiliar place can help you to conjure up new ideas. Plus, getting away from the everyday also gives your mind a bit of space to wander too.
3. See the opportunities in the everyday
Every day the world gives us a treasure trove of inspiration. Pay close attention to your surroundings, engage with people, and observe the details that often go unnoticed. From the conversations you have to the places you visit, extract meaningful insights, stories, or lessons that can be transformed into captivating content. Remember, the beauty of the ordinary lies in its relatability. By sharing your authentic experiences, you can connect with your audience on a deeper level, making your content more memorable and valuable.
4. Tap up industry trends
Trends will always be, well, on trend. Keep up to date with industry research and you’re sure to create relevant and timely content. Check in on industry email newsletters, read cool blogs, and follow reputable people in your world. By understanding the needs and challenges of your industry, you can position yourself as an authority and create content that addresses those specific pain points. Industry research will not only inspire fresh ideas but also ensure your content resonates with your target audience too.
5. Sneak behind the scenes of alternative industries
While it’s tempting to follow the competition in your industry, roaming beyond your area of expertise into new territories can be a real eye-opening experience in terms of finding new content ideas. Check out everything from fashion to cooking, photography, to beauty to home decor and see what’s going down and trending up in these new worlds. Disclaimer: if you fall down the rabbit hole of watching cleaning videos, I cannot be held responsible!
6. Grab a copy of WTF do I post today?
Too busy sunning yourself in the garden right now to search for content ideas? Who are we kidding - too busy scraping Weetabix off the walls more like. Take the easy option and bag a copy of my digital book, WTF do I post today? It’s jam-packed with 100 content ideas you can steal and use in your business today. From ideas to help boost engagement, get you more saves, likes or laughs, it’s goal-oriented to help you get the results you’re after.
Finding inspiration your your social media content is a continuous process, and the key is to keep exploring, experimenting, and embracing a playful mindset. By incorporating these fun and unconventional approaches, you can unlock your creative potential and generate a wealth of unique content ideas for your small creative business.