Simple SEO you can use in your small business today
Everyone banging on about SEO but you’re not entirely sure what it is, why you need it or how to use it in your biz? Here’s a simple guide, which you can start implementing in your business straight away.
SO, WHAT IS SEO + WHY IS IT IMPORTANT?
In its most basic form, SEO is ensuring your content and site is in the best possible shape for maximising visibility when someone searches for your kind of brand or products.
WHERE DOES SEO APPLY?
Choose the right keywords and you’ll crop up in more searches. If you’re not using keywords, using the wrong ones, or putting them in the wrong places, you’ll be harder to find.
And it’s not just limited to Google. Anywhere you find a search function, SEO comes into play, from Etsy to Instagram to TikTok to websites.
WHAT KIND OF CONTENT IS BEST FOR SEO?
Then there’s relevancy and quality. Google doesn’t just scan for keywords, they look for context and quality too, to ensure that when a person searches for something, they will be provided the best match content to the terms they use.
HOW TO IMPROVE YOUR SEO
Create a keyword list: list out all the ways in which your products, business, and industry could be described
Weave a variety of these within your product descriptions, ensuring the keywords you use match the item and content you’re talking about.
On Instagram add keywords to your Instagram Name, profile, captions, alt text and hashtags