Everything you need to know about small business content strategy.

What is content strategy?

A content strategy is a roadmap taking you from where you are right now in your business, to where you want it to be, via your content. It’s where you take stock of your business goals, like growing your community on Instagram, directing more traffic to your website, improving your SEO, or getting more email sign ups, and creating a plan of action to get you to your goals.

Does my small business need a content strategy?

In a word, yes. Would you go on a big road trip without directions? A content strategy is your sat nav to take you from where you are now to where you want to go.

Benefits of a content strategy

1 — It keeps you focused on your goals

If you don’t know where you need to focus, or it’s not written down, you’ll be flitting between thoughts and ideas. When you have a strategy it turns ad hoc ideas into effective tools to drive your business and your customers from discovering you to making that sale, and then repeating.

2 — It saves you a ton of time

Once you have a plan you can pull ideas from it quickly and easily and without having to think too much about it, as you’ve already validated that these content ideas and topics and formats are right for your business.

3 — It means you can get back to business

If you feel like you’re drowning in content creation, a content strategy frees you up to get back to business, and back to creating what you really love - your products. It frees up a ton of headspace too, so you can focus on growing your business, getting clear on your goals, and it gives you the perspective you need to break free of anxiety and push yourself to the next level.